About Us

Velovie is a cycling brand based in London, with a Clubhouse in Mallorca. We believe that great kit, inspiring guides and passionate community go together like a flat white & banana bread. So if you like any / all of the above then, you're in the right place.

The Team

Jamie & Elsa - just the two of us. Until of course you count all of the partners, suppliers, customers, friends and family who have been supporting us all the way.

Get to know us

The Brand

We're building a cycling community because we love it, and we know we can do a really good job. That's why we put positive vibes, adventure & quality at the heart of everything we do. Whether it's our latest kit, escapes, guides or community chat - you'll know you're in good company.

Goals & Objectives

How it started

After 20 years working in London, we knew that we wanted change... So we made the decision & went for it. 2 months later we landed in Mallorca & we bought a cycling cafe. Genius or bananas? Who knows, but we've got some great stories and we're just getting started ...

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