Velovie is not your typical cycling brand. It was born from the need for change, and an understanding that people, connections and the joy of riding a bike should be the start and the heart of everything we do. We see great elements from Rapha, Mapp, Pas Normal - all of which we love. But starting fresh & on our own mean that we could bring the best we found from across the industry together in our unique way. Looking at the outrageous success of local clubs such as Kingston Wheelers and Dulwich Paragon, we knew a the possibilities were endless.
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Our Purpose
To help people 'explore more' on the bike.
Cycling brings people together. It brings us joy, it is a tonic for life and it protects our health. At Velovie we intend to prove it!
Goals we have
Finding the perfect balance/combination of community building on the ground, genuinely helpful content online, and incredible quality kit. if we can get it just right, members will feel empowered to explore, happy with a great group of like minded cycling friends, and belonging to a community.
Objectives for 2025
Our Approach
We try to find joy in everything we do, and always ask what our members and customers would want us to do. In the background it's really important that we have great relationships with other companies, and so we prioritiess partnerships where ever possible. So don;'t be surprised to see us riding with clubs, collaborating with bike brands, and getting involved with events.
Andrew Glaze says it best: 'Smile, else you're doing it wrong'.
Velovie
Velo (bike) vie (life). We like to think it this is as clean a concept as you'll ever wish to find. Life on a bike is fun, fast, and full of twists and turns. It's also what brings us together, and helps us to escape. Cycling brings out the best in all of us.
The VCC
The VCC (Velovie Cycling Club) is where we take our passion for cycling, love for community, and obsession with cycling - and package them all together into a club. The VCC is for everybody. The VCC will introduce you to new friends, help you embark on new cycling adventures around the world, and bring you benefits from our growing rang of partners.
The Hub
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Community
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We're hands on, we're on the road, and we're growing really fast - but none of this would be possible wihthout the people & partners who help us every day. The friends and family (you know who are) and business who make the magic happen, will be front and centre through everything we do. If you like how we roll and want to get involved, then check out our Partner Page and get in touch.
